Saturday, November 3, 2012

Microsoft Is Secretly Testing It's Own Smartphone - Business Insider

Microsoft

Andy Lees is in charge of the Windows Phone

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Officials at suppliers in Asia leak information about new Microsoft branded smartphone.

Microsoft is testing its own smartphone design, according to component suppilers in Asia.

The move is being interpreted by some as a shift in Microsoft's business model to that favoured by Apple, which design its products and the software that powers them.

Officials at some of Microsoft's Asian suppliers, who did not wish to be named, told The Wall Street Journal that the company is testing a smartphone design, although it is not yet clear whether the device will enter mass production.

The sources reportedly said the screen of the Microsoft phone will be between four and five inches.

Rumours have been rife that Microsoft has a smartphone in the pipeline after it announced its Surface tablet in June, since a smartphone would be a logical progression.

The company has been coy about revealing its plans, however - perhaps to avoid alienating longtime partners who currently manufacture hardware that runs Microsoft software.

Microsoft CEO Steve Ballmer did not comment on whether Microsoft planned to make its own smartphone.

He told The Wall Street Journal: "We're quite happy this holiday [season] going to market hard with Nokia, Samsung and HTC."

"Whether we had a plan to do something different or we didn't have a plan I wouldn't comment in any dimension."

A Microsoft spokesperson declined to comment.

In recent years Microsoft has shifted from its usual practice of making software and leaving hardware manufacture to its partners.

It has increasingly moved into hardware design and manufacture, most successfully with the Xbox 360.

Source: http://www.businessinsider.com/microsoft-is-secretly-testing-its-own-smartphone-2012-11

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